Portal marketing is an approach adopted by businesses to advertise their goods and services more effectively and at a lower cost than through the traditional means. It aims at gaining new international business partners and creating highly relevant leads by being listed on a wide array of B2B portals well-known for their inbound links, which have been looked upon as the bread and butter of the search engine marketing. However, you cannot really expect to get a substantial share of the market solely by doing this method successfully. This involves a lot more than just linking to sites or posting in forums and blogs. On this link are a few simple steps that will help you get more out of your marketing efforts.
Listing your profile at these portals will help you build a solid foundation for your portal marketing strategy. Take the time to build a brand image. This will not only create a professional image for you but also one that is consistent across all your online endeavors. Make sure that every aspect of your personal and business lives are consistent. For instance, list all your professional interests on your business page, then list your real estate agent interests on your personal page, then make sure you write about your passion for the real estate market on your personal page.
The next thing you need to do to make sure you are making the most of your portal marketing is to build a network of contacts. The larger the network of contacts, the greater will be your chances of getting your offerings noticed by the b2b companies that you are looking into. Find and join as many relevant online groups as you can. Make sure you post on relevant forums and blogs as well as participate in the social networking sites like Twitter and Facebook. Also, connect with other real estate agents in your area so you can build a rapport and establish good business relationships.
The final step you need to take to make sure you are maximizing your portal marketing potential is to expand your reach. Find and contact other successful local agents in your area so you can learn from their successes and failures. Network with the local chamber of commerce to get recognized and become known as an expert in your community. Your local real estate agent association can also help you get noticed. Remember, your goal is to create a presence for yourself and build a strong reputation as an expert in your field so when you are ready to expand B2B, international customers will know who you are and will want to do business with you.
Once you have built a solid reputation and network, you can begin thinking about expanding your offerings. Offer new and unique portal software, training materials and seminars to your existing customers. You may also want to consider offering online portal applications, such as real estate leads, property listings, mortgage calculators and more. These services can bring a great deal of additional business to your company and increase the number of customers you gain from every visit to your portal. In order to maximize your business's growth potential, continue to expand the offerings you offer to your customers.
Although implementing an online portal can prove to be quite complex, it can also be one of the most effective ways you have to market your business. It does require a lot of work to set up and maintain, but the benefits you receive are immeasurable. You'll be able to give your customers more access to information, and your business will gain new customers who were unaware of your existence. With a properly implemented marketing strategy, you can expect to see growth in your bottom line, more clients and a stronger reputation online. Portal marketing is an excellent investment for any business and can quickly increase the number of business you experience. Get more info about this topic at: https://en.wikipedia.org/wiki/Enterprise_portal.